Resistance is Futile
I have to admit this first post is not something I have looked forward to. I maintained a blog for a few years with Blogger, and although the links and content were IMO excellent, it was a sinkhole for...
View Articlefacebook apps
Over 3,000 facebook apps! I have been looking for an app that would let me tie in this new blog, a facebook group, websites and my facebook profile. I chose "blog friends" and we’ll see how that goes....
View ArticleIf you don’t read this we’ll kill this dog
Remember this National Lampoon Cover? Maybe this is the best way to monetize blogging? Threats! No? well then I’d love some ideas and direction, because I’m back at this after a break of 3 years and...
View ArticleWeird Science – Putting a Value on the Biggest Brands
Weird Science! Google’s brand value 50% more than Coca Cola.Double the value of either Toyota or McDonalds. Give me a break today! According to agency Millward Brown, authors of the annual "Brandz...
View ArticleNifty little in-store marketing gadget
Here is a "wireless loyalty card" that shoppers carry with them in the store on their key fob. Do I think it will fly? Not sure – because of the infrastructure needed to read and write special...
View ArticleWarning!!! Poindexter Alert – Optimizing Marketing
OK some of this is heavy if you are not into marketing and analytics. But if you are interested in loyalty programs and CRM, this 2 part knowledge sharing from Fulcrum’s CEO David King is worth a read...
View Article“The Man” is conflicted about social networking.
link to Business Week article excerpt: By luring employees into a network, companies hope to leverage their skills and contacts. But they also hope that all that collaboration will cut out time that’s...
View ArticleHow much does a pound of loyalty cost?
According to Jim Jim Barnes, a fellow Canadian and a guru at Customer Think discusses research results from Colloquy… Research results such as these indicate that consumers perceive a ton of value in...
View ArticleDid you Save Your Lucky Green Stamps Today?
Loyalty… Frequency… Are these new concepts?Its the 1950’s…. Imagine a kid licking the lucky green stamps that Mom brought home from the supermarket, and sticking them into a catalog book, all the...
View ArticleTop 10 trends in Web Analytics according to Jim Sterne
Courtesy of Jim Sterne e-metrics founder and FB friend (via Larry Page’s Newsletter) see it here Top Trends in Web Metrics & Analytics: 1. Upper Management Demands Proof 2. The Desire to Measure...
View ArticleTen benefits of in-store target marketing
To build this list, I surveyed Scansave, LLC (the company I founded) and 4 other companies that specialize in delivering targeted offers in-store. I am very happy for my own selfish reasons to see...
View ArticleTen myths about Coupon Redemption from ICOM
Overall coupon redemption rates are in decline in the United States and Canada. As North American marketers search for answers to help them cut through the clutter arising from a proliferation of...
View ArticleThe High Road on Privacy — Dealing with the Elephant in the Room
Privacy is the "elephant in the room" of target marketing efforts. The customer has been conditioned to think… How can you target an offer without my data? How is that data collected and used? Wait a...
View ArticleWill your facebook app be worth over $25 million?
The #1 facebook app is Top Friends and is valued by Adonomics at over $25 million. facebook is a really big business. Oh yeah! How about a hundred billion $? Interested in the business side of...
View ArticleP.R.I.S.M.
… A new approach to in-store research that gives the retail industry a common language to measure in-store consumer reach. Members of the consortium include 3M, Coca-Cola, Kellogg’s, Miller Brewing,...
View ArticleAttention Tri-State Pathmark Shoppers!
Pathmark, HSBC to Introduce Loyalty Rewards Payment Card Program The first program of its kind for a major U.S. supermarket chain, the Pathmark Advantage Payment Card links a customer’s Advantage Club...
View ArticleMarketing with Podcasts – ClickZ interview
Interview with Greg Cangialosi author of "Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast" …there are several key metrics in podcasting. First, there’s...
View ArticleThe Wise Marketer – previews Datamonitor Report
Retailers to target in-store adverts by gender and age? Many retailers around the world are hoping to win back lost market share by making their customers’ shopping experiences a little more meaningful...
View ArticleGEN Y – polite, hopeful and a good work ethic — BUT…
Reaching GEN Y on Both Sides of the Cash Register Maybe we baby boomers did something right after all? Our kids (GEN Y born 1978 to 2000) are "polite, hopeful and have a good work ethic". And the...
View ArticleeMarketer Analyst Debbie Williamson on the new Facebook
Debbie Williamson provides thoughtful interpretation of the new features in Facebook. Excellent interview from the Jenn & John Show, Vancouver, BC...
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